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Real Estate News for Realtors and Brokers
Updated: 2 days 28 min ago

What agents should know about the illusion of free choice

Tue, 11/01/2016 - 4:45am
Stage magician and puzzle-master David Kwong gave a presentation at Luxury Connect about how magicians think -- and what real estate agents can learn about serving clients when they master anticipating and knowing their audience ...

Big banks cede market share to nonbanks

Tue, 11/01/2016 - 4:30am
At $26 trillion, the American housing market is the largest asset class in the world, bigger than the U.S. stock market, according to The Economist. And the banking industry’s $13 trillion in total loans is the engine that drives the U.S. housing market, according to Attom Data Solutions ...

4 sure ways to butcher your PPC lead generation efforts

Tue, 11/01/2016 - 4:00am
According to the National Association of Realtors, more than 90 percent of homebuyers make use of the internet when buying homes. That makes the internet a huge reservoir of real estate leads waiting to be mined by any agent ...

Nextdoor contemplates foray into paid advertising

Tue, 11/01/2016 - 3:35am
“You don’t want to ruin it with ads because ads aren’t cool,” a member of Facebook’s early inner circle argues in The Social Network. This line, as a cinematic portrayal of the dilemma facing “Thefacebook” founders before it blew up, represents the crux of so many internet startups: knowing when and how to turn vanity metrics like registered users into revenue (without scaring off dedicated followers) ...

4 myth-busting facts about appraisals

Tue, 11/01/2016 - 3:30am
Real estate valuation might appear complicated and arbitrary to some consumers. They might wonder why an “exactly the same” house next door is listed at a higher price or why new marble countertops didn’t add more to their home’s value ...

Stop complicating your business plan: 5 steps to get it done

Tue, 11/01/2016 - 3:00am
We all know the rule in real estate: The work you do in the fourth quarter will show up in your results the first quarter. (Or: The lack of effort and focus in the fourth quarter will be reflected in your bank account the first quarter.) ...

Daily market update: November 1, 2016

Tue, 11/01/2016 - 2:00am
Mortgage rates plus all the latest real estate market news ...

NAR: What agents should know about today’s buyers and sellers

Mon, 10/31/2016 - 10:58am
As the National Association of Realtors' Profile of Homebuyers and Sellers marks its 35th birthday today, real estate agents have something to celebrate, too: three and a half decades later, despite a major recession and the dawn of a little something called the internet, their relevance to consumers appears to be as strong as ever ...

FSBO and discount-broker sales at record lows

Mon, 10/31/2016 - 9:00am
As agent popularity soared, for-sale-by-owner (FSBO) sales scraped along at an all-time low of 8 percent of all sales ...

3 claims Realtors should think through carefully

Mon, 10/31/2016 - 5:00am
Most agents are upfront and honest with their clients. But in a business as crowded and complicated as real estate, some are bound to say misleading things to consumers -- perhaps often without even realizing it ...

5 side hustles you can start in slow times

Mon, 10/31/2016 - 5:00am
As the days become shorter and the leaves begin to fall, it means one thing for you as a real estate agent: You’re entering the slow season ...

What qualities define today’s best agents?

Mon, 10/31/2016 - 4:30am
The perfect real estate agent, while often replicated, is never duplicated. If for nothing else, the attributes that make up today’s best agents are more subjective than anything else ...

Podcast: Is your personal brand accomplishing these 9 key functions?

Mon, 10/31/2016 - 4:00am
Is your real estate branding and real estate marketing outdated? Do you maximize your personal branding to create more leads and sales? In this post, learn the nine points to connect your personal brand directly with creating more leads and sales. ...

17 ways successful luxury agents prepare for the global market

Mon, 10/31/2016 - 3:30am
Real estate company campaigns are designed to reach the ever-increasing sector of luxury sales, including properties worth $1 million and beyond. The goal is to be a leader in the luxury real estate market ...

Weird things real estate agents do before open houses

Mon, 10/31/2016 - 3:27am
Here agents share how they get in the right mindset to rock sales, put on their game face on for odd clients demands and be ready when that first potential buyer walks in the door ...

Agent-built marketing service Zip Your Flyer (de)signs, seals, delivers

Mon, 10/31/2016 - 3:10am
It's no secret that that in sales, exposure matters. And Zip Your Flyer, which helps users create sharp, contemporary listing flyers from a large collection of designs and themes, has hard numbers that show its customers' listings spend 22 percent less time on the market than typical properties ...

How to show sellers you’re ‘the one’

Mon, 10/31/2016 - 3:00am
If you want to convert more listing appointments into signed listings, you need a unique selling proposition (USP) that offers the same services that your competitors offer plus two or three “wow” tools that your competitors have yet to discover ...

Daily market update: October 31, 2016

Mon, 10/31/2016 - 2:00am
Mortgage rates plus all the latest real estate market news ...

Are U.S. agents and their Chinese investor clients at political odds?

Sun, 10/30/2016 - 11:01pm
The 7,000-plus miles between the U.S. and China haven't stopped America's biggest pool of foreign real estate investors from tuning into this election season. And according to a survey published today by international Chinese real estate portal, their views don't exactly line up with those of America's real estate experts ...

Top 10 posts from last week

Sun, 10/30/2016 - 8:00am
Here were the most popular stories on Inman this past week ...