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Real Estate News for Realtors and Brokers
Updated: 2 days 14 min ago

Zillow Group rolls out Facebook ads for real estate agents

Thu, 10/27/2016 - 1:30pm
Many real estate agents use Facebook advertising to drum up low-cost leads. Zillow Group has taken heed. Now it's bundling Facebook ads into a larger product for some agent advertisers. The company has also announced plans to roll out a new listing leads product for agents later this year ...
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BuyerPrice brokerage seeks top negotiators to serve app’s buyer leads

Thu, 10/27/2016 - 11:33am
Ask anyone how much something is worth and they’ll tell you "as much as a buyer will pay." Yet much of the real estate market is driven by sellers’ price expectations. BuyerPrice approaches the philosophy of a real estate sale differently and promise buyers: "you’ll pay less for a home if you buy it through us than with a regular broker." ...
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Kansas City real estate agent arrested for homicide

Thu, 10/27/2016 - 9:24am
A 27-year-old cold case murder has just seen new activity -- and a real estate agent has been arrested as the perpetrator. On Oct. 19, Carolyn Heckert, who most recently worked for Reece and Nichols brokerage, was charged with premeditated first-degree murder in the death of Sarah DeLeon. Heckert's bond was set at $1 million ...
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Podcast: 10 things no one tells you about lead generation (part 1)

Thu, 10/27/2016 - 5:00am
Today's podcast was inspired by a faithful listener email and by one of our great coaches! Our listener, wanted to know if a four-hour work week (from the titled book) is possible in real estate ...
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Does a for sale sign mean sellers are liable for injuries?

Thu, 10/27/2016 - 5:00am
Does a for sale sign in front of a house constitute an invitation to walk around the property -- and also imply homeowner liability if someone gets hurt doing just that? That's what one Colorado woman argued when she slipped and fell on "an uneven part of the sidewalk" while visiting a house that her husband had put an offer on that same morning ...
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Video listing of the day: Nestled in Malibu’s bluff tops

Thu, 10/27/2016 - 4:30am
Oceanfront vistas await at The Spanish Estate, an incomparable residential retreat perched on a private bluff top in Malibu's exclusive Marisol community ...
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What do high-net-worth buyers really want?

Thu, 10/27/2016 - 4:15am
Do you know the appropriate way to hand a business card to an international homebuyer? Are you familiar with how to check their buyer credentials (hint: You'll want to take a look at their passports to make sure the name on the passport matches the name on the contract) ...
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3 mobile apps you should download right now

Thu, 10/27/2016 - 4:00am
Why is it that the most effective applications and marketing tools are often the most simple to understand? When I meet with real estate agents on a daily basis, they tell me that easy to understand marketing concepts resonate best with them ...
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Samantha DeBianchi’s 3 old-school methods that still work

Thu, 10/27/2016 - 3:35am
Break out the stationary, revamp your yard signs and get that elevator speech ready. Let's market real estate like it's 1999. ...
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How Facebook Messenger just changed lead generation

Thu, 10/27/2016 - 3:30am
Advertising can only be worth as much as the number of people able to see it. And right now, there is no better place than mobile. Every nose in a phone is constantly being bombarded by content, and most of it is coming from apps ...
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8 steps to gaining more clients through online reviews

Thu, 10/27/2016 - 3:00am
Nearly every real estate agent understands just how important it is to have a strong online presence. But in today’s digital arena, simply being active on social media isn’t always enough to bring in new clients ...
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Daily market update: October 27, 2016

Thu, 10/27/2016 - 2:00am
Mortgage rates plus all the latest real estate market news ...
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Keller Williams Q3 earnings continue to show growth

Wed, 10/26/2016 - 6:40pm
Numbers only tell part of a company's story, of course -- but they're an important indicator of how any given company is doing at any given point in time. This quarter's earnings report from Keller Williams continues to tell a story of growth ...
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San Diego Realtor associations sue to dissolve their own MLS

Wed, 10/26/2016 - 4:49pm
A power struggle between Realtor associations may be the beginning of the end for one of the nation's largest MLSs. Two of the three associations that own San Diego-based Sandicor Inc. have filed a lawsuit asking the court to order the dissolution of the regional MLS in order to, they say, protect their rights and interests ...
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Zillow Group: What millennial buyers want in their agents

Wed, 10/26/2016 - 9:54am
A comprehensive report from Zillow Group suggests agents may want to take heed: the real estate behemoth has found that technology plays a big role in how buyers choose which agent will get their business and what buyers expect from that agent ...
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Podcast: Halloween prospecting — no tricks, just treats

Wed, 10/26/2016 - 5:00am
Let's face it, for most agents, Halloween is the holiday that signifies the slow march to the end of the year -- and usually the end of any real work. Pretty soon cars will be disappearing from brokers' parking lots faster than you can say: "Trick or treat!" ...
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Should days on market be factored into a home’s value?

Wed, 10/26/2016 - 4:30am
There are many factors that a contribute to a home’s attractiveness: location, architectural style, amenities, etc. There is one; however, that has no bearing on a home’s future viability or intrinsic value: days on market ...
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5 ways to start planning for 2017 today

Wed, 10/26/2016 - 4:00am
As we head into the end of the year, it’s time slow down and take a break, right? Many agents use this time of year to wind down before the holidays, but successful agents take the time to start planning the next year ...
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Automabots warms up buyer and seller leads ’til they’re hot

Wed, 10/26/2016 - 3:45am
During the initial interaction, the BuyerAgentBot draws out users' preferred ZIP codes, price, number of beds and baths, and communities they're interested in to populate a relevant list of homes, which are pulled directly from the MLS, current to the last hour ...
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6 real estate investing realities your clients should know

Wed, 10/26/2016 - 3:30am
Plenty of people have made fortunes investing in real estate, but just as many people, if not more, have gone bankrupt in the process ...
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