Six Factors to Get Your Property Sold!
So, you've decided to sell your house "For Sale By Owner."
Have you thought about who might be interested in purchasing your house?
Most home buyers prey upon For Sale By Owners for one reason -- to save the commission!
The buyer knows that you are not paying a sales commission. Therefore, the buyer expects to buy your home for a lower price.
Now, why did you decide to sell as a For Sale By Owner? The answer is probably the same -- to save the commission!
The problem is, there's only one commission. You both can't save it!
What are you really trying to accomplish? Saving a commission, or putting the most amount of money as possible in your pocket at closing?
Six Factors Necessary To Get Your Property Sold...
Setting the right price
In today's competitive real estate market, buyers have access to more information than ever before.
You have one chance to make a good first impression. In determining your asking price, you should calculate the average sales price to list price ratio in your neighborhood.
If you're serious about selling your house on your own, you may want to offer the buyer a price incentive. After all, the buyer you're looking for isn't using a broker, either. National statistics indicate that For-Sale-By-Owners usually wind up with about 9% less than what they could have gotten by using a broker.
Create your marketing plan
An ad in the paper, a sign in the front yard, and word of mouth are good places to start -- but where do you go from there?
The more qualified buyers to whom you expose your property, the higher the odds of finding a buyer that's willing to pay your price.
We invite you to take a look at our marketing plan and learn some strategies that may help you get your home sold.
Preparing your product
Many factors come into play in preparing your property for showing. We'll be happy to give you our secrets for properly preparing your home for showing.
Four questions to ask every caller:
(1) Are you pre-qualified? (2) What's the name and phone number of the person who pre-qualified you? (3) For how much did you pre-qualify? (4) What's your possession deadline?
You have to separate lookers from buyers. You don't want to wind up entering into an agreement with somebody that down the road doesn't qualify to buy your property. We'll be happy to put you in touch with our lender to help you pre-qualify your callers.
Properly presenting your property
Don't get emotional.
When we're showing properties to buyers, we don't even want the sellers there, because buyers are less likely to express their true feelings. We invite you to call us today and we'll share with you our strategies on presenting your property professionally.
Negotiating the sale
It's a fact, even in a seller's market, over 90% of the properties sold, sell for something less than the asking price.
Prepare yourself for offers less than your asking price. Don't get emotional. After all, one of the main reasons a buyer is shopping For-Sale-By-Owners is to try to get a better price.
They know you're not paying a commission. Be prepared, and present evidence proving the value of your property. A third party negotiator can literally save you thousands in negotiating the sale of your property.